:root {
      --ink:#0d0d0d;
      --ink-soft:#11181c;
      --surface:#17232a;
      --surface-2:#1e3038;
      --petrol:#2e5666;
      --steel:#6d8fa3;
      --steel-light:#a9c2cf;
      --mist:#dde2e6;
      --white:#fff;
      --line:rgba(255,255,255,.13);
      --line-strong:rgba(169,194,207,.38);
      --muted:#a9b2b8;
      --max:1200px;
      font-family:'Sora',system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
      color-scheme:dark;
      scroll-behavior:smooth;
    }
    *,*::before,*::after{box-sizing:border-box}
    html{background:var(--ink);overflow-x:hidden}
    body{margin:0;min-width:320px;background:var(--ink);color:var(--white);line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
    body.menu-open{overflow:hidden}
    img{display:block;max-width:100%}
    button,input,select,textarea{font:inherit}
    button,a{touch-action:manipulation}
    a{color:inherit}
    :focus-visible{outline:3px solid var(--steel-light);outline-offset:4px}
    section[id]{scroll-margin-top:88px}
    .skip-link{position:absolute;left:1rem;top:-100px;background:var(--white);color:var(--ink);padding:.8rem 1rem;z-index:9999;text-decoration:none;font-weight:700}
    .skip-link:focus{top:1rem}
    .container{width:min(calc(100% - 40px),var(--max));margin-inline:auto}
    .eyebrow{display:flex;align-items:center;gap:.7rem;margin:0 0 1.2rem;color:var(--steel-light);font-size:.75rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase}
    .eyebrow::before{content:"";width:26px;height:2px;background:var(--steel)}
    h1,h2,h3,p{margin-top:0}
    h1,h2,h3{line-height:1.08;letter-spacing:-.035em}
    h1{font-size:clamp(2.55rem,6.5vw,5.9rem);max-width:980px;margin-bottom:1.5rem}
    h2{font-size:clamp(2rem,4.6vw,4.5rem);margin-bottom:1.3rem}
    h3{font-size:clamp(1.15rem,2vw,1.5rem)}
    .lede{font-size:clamp(1.05rem,1.7vw,1.28rem);color:#c4ccd1;max-width:760px}
    .button{min-height:50px;display:inline-flex;align-items:center;justify-content:center;gap:.65rem;padding:.82rem 1.25rem;border:1px solid transparent;background:var(--steel);color:#071014;text-decoration:none;font-weight:800;font-size:.92rem;cursor:pointer;transition:background .2s ease,color .2s ease,border-color .2s ease,transform .2s ease}
    .button:hover{background:var(--steel-light);transform:translateY(-2px)}
    .button--ghost{background:transparent;color:var(--white);border-color:var(--line-strong)}
    .button--ghost:hover{background:rgba(255,255,255,.07);border-color:var(--steel-light)}
    .button svg{width:18px;height:18px}
    .site-header{position:fixed;inset:0 0 auto;z-index:1000;border-bottom:1px solid transparent;transition:background .2s ease,border-color .2s ease}
    .site-header.scrolled,.site-header.open{background:rgba(13,13,13,.94);border-color:var(--line);backdrop-filter:blur(14px)}
    .nav{height:76px;display:flex;align-items:center;justify-content:space-between;gap:1rem}
    .logo{display:inline-flex;align-items:center;text-decoration:none}
    .logo img{width:186px;height:auto}
    .nav-links{display:flex;align-items:center;gap:1.5rem;margin:0;padding:0;list-style:none}
    .nav-links a{font-size:.82rem;color:#bdc4c8;text-decoration:none;transition:color .2s ease}
    .nav-links a:hover{color:var(--white)}
    .nav-actions{display:flex;align-items:center;gap:.8rem}
    .nav-actions .button{min-height:42px;padding:.65rem 1rem}
    .menu-toggle{display:none;width:44px;height:44px;border:1px solid var(--line);background:transparent;color:white;cursor:pointer}
    .menu-toggle span,.menu-toggle::before,.menu-toggle::after{content:"";display:block;width:19px;height:1.5px;background:currentColor;margin:5px auto;transition:.2s ease}
    .menu-toggle[aria-expanded="true"] span{opacity:0}
    .menu-toggle[aria-expanded="true"]::before{transform:translateY(6.5px) rotate(45deg)}
    .menu-toggle[aria-expanded="true"]::after{transform:translateY(-6.5px) rotate(-45deg)}

    .hero{min-height:100svh;position:relative;display:grid;align-items:end;isolation:isolate;background:#081015 url('/hero-impulso-marketing.webp') center/cover no-repeat;border-bottom:1px solid var(--line)}
    .hero::before{content:"";position:absolute;inset:0;background:rgba(4,8,10,.42);z-index:-1}
    .hero::after{content:"";position:absolute;inset:76px 0 0;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='48' height='48' viewBox='0 0 48 48'%3E%3Cpath d='M0 47.5H48M47.5 0V48' stroke='%23a9c2cf' stroke-opacity='.08' fill='none'/%3E%3C/svg%3E");z-index:-1;pointer-events:none}
    .hero-inner{padding-top:160px;padding-bottom:64px}
    .hero-copy{max-width:940px}
    .hero h1 span{display:block;color:var(--steel-light)}
    .hero .lede{font-size:clamp(1.05rem,1.8vw,1.3rem);max-width:710px;color:#e5e8ea;text-shadow:0 2px 18px #000}
    .hero-actions{display:flex;gap:.8rem;flex-wrap:wrap;margin-top:2rem}
    .hero-method{display:inline-block;margin-top:1rem;color:var(--steel-light);font-size:.9rem;text-underline-offset:4px}
    .whatsapp-float{position:fixed;z-index:90;right:24px;bottom:calc(24px + env(safe-area-inset-bottom,0px));display:inline-flex;align-items:center;gap:.65rem;min-height:54px;padding:.85rem 1.2rem;border:1px solid var(--steel-light);border-radius:999px;background:var(--petrol);color:#fff;font-size:.95rem;font-weight:600;text-decoration:none;box-shadow:0 6px 24px #0005;transition:background .2s ease}
    .whatsapp-float:hover{background:#3a6c80}
    .whatsapp-float:focus-visible{outline:3px solid #fff;outline-offset:4px}
    .whatsapp-float svg{width:24px;height:24px;flex:none}
    body.menu-open .whatsapp-float{visibility:hidden}
    @media(max-width:900px){
      .whatsapp-float{right:16px;bottom:calc(16px + env(safe-area-inset-bottom,0px));min-height:50px;padding:.75rem 1rem}
      body:has(#analytics-consent:not([hidden])) .whatsapp-float,body:has(input:focus,textarea:focus,select:focus) .whatsapp-float{visibility:hidden}
    }
    .hero-meta{margin-top:clamp(3.2rem,8vh,6.4rem);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));max-width:820px;border-top:1px solid var(--line-strong);border-bottom:1px solid var(--line-strong);background:rgba(7,14,17,.72)}
    .hero-meta div{padding:1rem 1.2rem;border-right:1px solid var(--line)}
    .hero-meta div:last-child{border-right:0}
    .hero-meta strong{display:block;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase}
    .hero-meta span{display:block;color:#c1c9cd;font-size:.82rem;margin-top:.2rem}

    .clients{padding:2.8rem 0 2rem;background:#e9edf0;color:var(--ink)}
    .clients-heading{display:flex;justify-content:space-between;align-items:end;gap:1.5rem;margin-bottom:1.2rem}
    .clients h2{font-size:clamp(1.3rem,2.5vw,2rem);letter-spacing:-.025em;margin:0 0 .5rem;max-width:740px}
    .clients p{margin:0;color:#526169;font-size:.9rem}
    .clients-controls{display:flex;gap:.5rem;flex-shrink:0}
    .clients-controls button{width:44px;height:44px;border:1px solid #879aa5;background:transparent;color:#203d4b;cursor:pointer;font-size:1.3rem;transition:background .2s}
    .clients-controls button:hover:not(:disabled){background:#cedae0}
    .clients-controls button:disabled{opacity:.3;cursor:default}
    .clients-track{--visible:5;display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;padding:12px 0 18px;scrollbar-width:thin;scrollbar-color:#6d8fa3 #d8e0e5;list-style:none;margin:0}
    .client{flex:0 0 calc((100% - (var(--visible) - 1)*16px)/var(--visible));min-width:0;scroll-snap-align:start;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.7rem}
    .client-art{width:100%;height:112px;display:flex;align-items:center;justify-content:center;overflow:hidden}
    .client-art img{width:90%;height:100%;object-fit:contain}
    .client-art--bruno img{width:100%;height:100%;object-fit:contain;transform:scale(2.8);transform-origin:50% 50%}
    .client-art--white img{filter:brightness(.25)}
    .client-name{font-size:.75rem;color:#4b5a62;text-align:center;line-height:1.4;min-height:2.1em}
    .clients-progress{margin-top:.6rem!important;font-size:.75rem!important;color:#657780!important}
    @media(max-width:960px){.clients-track{--visible:3}}
    @media(max-width:640px){.clients-track{--visible:2}.clients-heading{align-items:start}.clients-controls{gap:.25rem}.clients-controls button{width:40px;height:40px}.client-art{height:90px}.clients{padding:2rem 0 1.5rem}.clients h2{font-size:1.2rem}.clients p{font-size:.85rem}}

    .statement{padding:clamp(5rem,10vw,9rem) 0;background:var(--white);color:var(--ink)}
    .statement-grid{display:grid;grid-template-columns:.65fr 1.35fr;gap:clamp(2rem,7vw,8rem);align-items:start}
    .statement .eyebrow{color:var(--petrol)}
    .statement blockquote{margin:0;font-size:clamp(2rem,4.4vw,4.2rem);font-weight:700;line-height:1.12;letter-spacing:-.04em}
    .statement blockquote span{color:var(--petrol)}

    .method{padding:clamp(5rem,10vw,9rem) 0;background:var(--ink-soft);position:relative}
    .method::after{content:"";position:absolute;width:330px;height:330px;right:-90px;top:120px;border:1px solid var(--line-strong);transform:rotate(45deg);pointer-events:none}
    .section-head{display:grid;grid-template-columns:1.15fr .85fr;gap:2rem;align-items:end;margin-bottom:clamp(3rem,6vw,5rem)}
    .section-head p{color:var(--muted);font-size:1.02rem;max-width:560px;margin-bottom:.5rem}
    .method-list{counter-reset:method;border-top:1px solid var(--line-strong)}
    .method-step{counter-increment:method;display:grid;grid-template-columns:100px .8fr 1.2fr;gap:clamp(1.2rem,4vw,4rem);padding:2.1rem 0;border-bottom:1px solid var(--line);align-items:start}
    .method-step::before{content:"0" counter(method);color:var(--steel);font-size:1.1rem;font-weight:800;letter-spacing:.08em}
    .method-step h3{margin:0;text-transform:uppercase;letter-spacing:.02em}
    .method-step p{margin:0;color:var(--muted);max-width:700px}
    .method-result{margin-top:2.5rem;padding:1.4rem;border-left:3px solid var(--steel);background:#101a1f;color:#d8e0e4;max-width:820px}

    .services{padding:clamp(5rem,10vw,9rem) 0;background:#e9edf0;color:var(--ink)}
    .services .eyebrow{color:var(--petrol)}
    .services .section-head p{color:#4b5a62}
    .service-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #aab7be;border-left:1px solid #aab7be}
    .service{min-height:280px;padding:1.8rem;border-right:1px solid #aab7be;border-bottom:1px solid #aab7be;display:flex;flex-direction:column;justify-content:space-between;position:relative;background:rgba(255,255,255,.35);transition:background .2s ease,transform .2s ease}
    .service:hover{background:var(--white);transform:translateY(-4px)}
    .service-number{font-size:.78rem;font-weight:800;color:var(--petrol);letter-spacing:.12em}
    .service h3{font-size:clamp(1.2rem,2vw,1.75rem);margin:3rem 0 .8rem;max-width:260px}
    .service p{color:#526169;margin:0;font-size:.95rem}
    .services-note{margin:2rem 0 0;display:flex;gap:1rem;align-items:flex-start;color:#34434a;max-width:800px}
    .services-note strong{color:var(--petrol)}

    .difference{padding:clamp(5rem,10vw,9rem) 0;background:var(--petrol);position:relative;overflow:hidden}
    .difference::before{content:"";position:absolute;inset:0;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='70' height='70'%3E%3Cpath d='M-10 70L70-10M25 80L80 25' stroke='%23ffffff' stroke-opacity='.08'/%3E%3C/svg%3E")}
    .difference-grid{position:relative;display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(2rem,8vw,8rem);align-items:end}
    .difference h2{font-size:clamp(2.5rem,6.2vw,6rem);margin-bottom:0}
    .difference h2 span{display:block;color:#c8dae2}
    .difference-copy{border-left:1px solid rgba(255,255,255,.38);padding-left:2rem}
    .difference-copy p{color:#eef4f6;font-size:1.06rem}
    .difference-copy strong{color:var(--white)}

    .verticals{padding:clamp(5rem,10vw,9rem) 0;background:var(--ink)}
    .verticals-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line)}
    .vertical-card{background:#12191d;padding:1.6rem;min-height:290px;display:flex;flex-direction:column;justify-content:space-between;text-decoration:none;transition:background .2s ease}
    .vertical-card[href]:hover{background:var(--surface)}
    .vertical-card small{font-size:.7rem;letter-spacing:.13em;text-transform:uppercase;color:var(--steel-light)}
    .vertical-card h3{margin:auto 0 1rem;font-size:1.5rem}
    .vertical-card p{margin:0;color:var(--muted);font-size:.9rem}
    .vertical-card .arrow{margin-top:1.5rem;color:var(--steel-light);font-weight:800}
    .vertical-card.soon{opacity:.66}

    .region{padding:clamp(5rem,10vw,9rem) 0;background:var(--white);color:var(--ink)}
    .region .eyebrow{color:var(--petrol)}
    .region-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:#aab7be;margin-top:3rem}
    .region-panel{background:#f3f5f6;padding:clamp(1.8rem,4vw,3.5rem)}
    .region-panel h3{font-size:clamp(1.5rem,3vw,2.4rem)}
    .region-panel p{color:#53626a}
    .region-label{display:block;color:var(--petrol);font-weight:800;font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:3rem}

    .contact{padding:clamp(5rem,10vw,9rem) 0;background:#10171b}
    .contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2.5rem,7vw,7rem);align-items:start}
    .contact-copy{position:sticky;top:110px}
    .contact-copy p{color:var(--muted)}
    .diagnostic-list{margin:2rem 0 0;padding:0;list-style:none;border-top:1px solid var(--line)}
    .diagnostic-list li{display:flex;gap:.8rem;padding:.9rem 0;border-bottom:1px solid var(--line);color:#cbd3d7;font-size:.92rem}
    .diagnostic-list strong{color:var(--steel-light);min-width:1.7rem}
    .form{padding:clamp(1.5rem,4vw,3rem);background:#18242b;border:1px solid var(--line-strong)}
    .form-intro{color:#cad2d6;margin-bottom:2rem}
    .form-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
    .field{display:flex;flex-direction:column;gap:.45rem}
    .field.full{grid-column:1/-1}
    .field label{font-size:.79rem;font-weight:700;color:#e1e6e8}
    .field label span{color:var(--steel-light)}
    .field input,.field select,.field textarea{width:100%;border:1px solid #3a4d57;background:#0f171b;color:var(--white);padding:.82rem .9rem;border-radius:0;min-height:50px}
    .field input::placeholder,.field textarea::placeholder{color:#7f9099}
    .field textarea{min-height:125px;resize:vertical}
    .field input:focus,.field select:focus,.field textarea:focus{border-color:var(--steel-light);outline:none;box-shadow:0 0 0 2px rgba(169,194,207,.18)}
    .honeypot{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}
    .consent{display:grid;grid-template-columns:auto 1fr;gap:.75rem;align-items:start;margin:1.1rem 0 1.5rem;color:#aeb9bf;font-size:.78rem}
    .consent input{width:18px;height:18px;margin-top:.18rem;accent-color:var(--steel)}
    .form button{width:100%}
    .form-status{min-height:1.5rem;margin:.8rem 0 0;font-size:.85rem;color:#d7e2e7}
    .storage-note{font-size:.74rem;color:#8e9ca4;margin:.8rem 0 0}

    .faq{padding:clamp(5rem,10vw,8rem) 0;background:#e9edf0;color:var(--ink)}
    .faq .eyebrow{color:var(--petrol)}
    .faq-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(2rem,7vw,7rem)}
    .faq-list{border-top:1px solid #9eabb2}
    details{border-bottom:1px solid #9eabb2}
    summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:1rem;padding:1.3rem 0;font-weight:700}
    summary::-webkit-details-marker{display:none}
    summary::after{content:"+";color:var(--petrol);font-size:1.3rem}
    details[open] summary::after{content:"−"}
    details p{color:#4e5c63;padding:0 2rem 1.3rem 0;margin:0}

    .footer{padding:3rem 0 calc(100px + env(safe-area-inset-bottom,0px));background:#080b0d;border-top:1px solid var(--line)}
    .footer-grid{display:grid;grid-template-columns:1.4fr .6fr .6fr;gap:2rem;padding-bottom:3rem}
    .footer-logo{width:205px;margin-bottom:1.5rem}
    .footer p{color:#89969d;max-width:460px;font-size:.88rem}
    .footer h4{font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;color:var(--steel-light);margin:0 0 1rem}
    .footer ul{list-style:none;padding:0;margin:0}
    .footer li{margin:.55rem 0}
    .footer a{color:#b2bdc3;text-decoration:none;font-size:.87rem}
    .footer a:hover{color:white}
    .footer-bottom{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-top:1.2rem;border-top:1px solid var(--line);color:#718087;font-size:.74rem}

    .reveal{opacity:1;transform:none}
    .reveal.visible{opacity:1;transform:none}
    @media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}.reveal{opacity:1;transform:none}}
    @media (max-width:960px){
      .nav-links{position:fixed;inset:76px 0 auto;background:#0d0d0d;border-bottom:1px solid var(--line);padding:1.25rem 20px 1.5rem;display:none;flex-direction:column;align-items:flex-start;gap:0}
      .nav-links.open{display:flex}
      .nav-links li{width:100%}
      .nav-links a{display:block;padding:.8rem 0;font-size:1rem}
      .nav-actions>.button{display:none}
      .menu-toggle{display:block}
      .statement-grid,.section-head,.difference-grid,.contact-grid,.faq-grid{grid-template-columns:1fr}
      .method-step{grid-template-columns:70px 1fr}
      .method-step p{grid-column:2}
      .service-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
      .verticals-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
      .contact-copy{position:static}
    }
    @media (max-width:640px){
      .container{width:min(calc(100% - 28px),var(--max))}
      .nav{height:68px}
      .logo img{width:156px}
      .nav-links{inset:68px 0 auto}
      .hero{min-height:760px;background-position:61% center}
      .hero-inner{padding-top:128px;padding-bottom:36px}
      .hero h1{font-size:clamp(2.5rem,13vw,4rem)}
      .hero-meta{grid-template-columns:1fr}
      .hero-meta div{border-right:0;border-bottom:1px solid var(--line)}
      .hero-meta div:last-child{border-bottom:0}
      .button{width:100%}
      .method-step{grid-template-columns:52px 1fr;padding:1.5rem 0}
      .service-grid,.verticals-grid,.region-grid,.form-grid,.footer-grid{grid-template-columns:1fr}
      .service{min-height:235px}
      .vertical-card{min-height:230px}
      .field.full{grid-column:auto}
      .form{padding:1.2rem}
      .footer-bottom{flex-direction:column;align-items:flex-start}
    }

/* Customer journey improvements, 2026-09-21 */
h1{font-size:clamp(2.4rem,5.3vw,4.8rem)}
.hero-inner{padding-top:132px}
.hero::before{background:linear-gradient(90deg,rgba(4,8,10,.9),rgba(4,8,10,.55))}
.eyebrow,.nav-links a,.field label,.consent,.storage-note,.client-name,.clients-progress,.vertical-card small,.region-label,.footer h4,.footer-bottom{font-size:.875rem!important}
.field input::placeholder,.field textarea::placeholder{color:#acb9c1}
.footer-bottom{color:#a9b2b8}
.service-link{display:inline-block;margin-top:1.2rem;color:#234553;font-weight:700;text-underline-offset:4px}
.clients-evidence{padding-top:1.2rem}.clients-evidence a{color:#234553;font-weight:600}
.experiences{padding:clamp(4rem,8vw,7rem) 0;background:#11181c}
.review-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.5rem}
.review{border-top:2px solid #a9c2cf;padding:1.5rem 0;min-width:0}
.review-topic{font-size:.875rem;color:#a9c2cf}.review p{color:#c4ccd1}
.review blockquote{margin:1.5rem 0;font-size:1.1rem;color:#fff;border-left:2px solid #6d8fa3;padding-left:1rem}
.review-author,.evidence-note{font-size:.875rem;color:#a9b2b8}.review a,.proof-links>a:not(.button){color:#bcd5e1;text-underline-offset:4px}
.proof-links{display:flex;align-items:center;flex-wrap:wrap;gap:1.5rem;margin-top:2rem}
.optional-fields{margin-top:1rem;border-color:#566a75}.optional-fields summary{font-size:1rem}.optional-fields .form-grid{padding:1rem 0}
.draft-note{font-size:.875rem;color:#bccbd3}.draft-note button{width:auto;background:none;border:0;text-decoration:underline;color:#fff;cursor:pointer;padding:.4rem}
.contact .storage-note a,.contact .consent a{color:#c8e3ef}
.reading-page{max-width:900px;margin:auto;padding:48px 24px 100px}.reading-page h1{font-size:clamp(2.2rem,5vw,3.6rem)}.reading-page h2{font-size:1.5rem;margin-top:2.5rem}.reading-page p,.reading-page li{color:#c4ccd1}.reading-page a:not(.button){color:#bfd8e5}.reading-page .back{display:inline-block;margin-bottom:3rem}.reading-page footer{border-top:1px solid #456;margin-top:3rem;padding-top:1rem}
@media(max-width:960px){.review-grid{grid-template-columns:1fr}.proof-links{align-items:flex-start;flex-direction:column}}
@media(max-width:640px){.hero-inner{padding-top:108px}.hero h1{font-size:clamp(2.1rem,10vw,2.8rem)}.hero-meta{margin-top:2.5rem}.hero-actions{margin-top:1.3rem}.whatsapp-float{right:12px;bottom:12px}.nav-links{max-height:calc(100dvh - 68px);overflow:auto}}